People don’t just love the Taco Bell’s nacho cheese sauce, they’re addicted to the drip.
“The era of culture led brands will reward those that break the formula to cut through”
Taco Bell came to us with a new product on the horizon - a Nacho Cheese Dipping Burrito that made all cheese lovers dreams come true. But in Europe, the hype hasn’t hit the levels of the US. It was up to us to deliver a strategy that not only drove fame in this market, it delivered on the cult status the brand already has in the US.
